Just a week after Pepperidge Farms announced a limited edition Old Bay-seasoned Goldfish crackers, Campbell Soup has announced an Old Bay-seasoned version of its chunky clam chowder.
If the Goldfish mashup is any indication, the soup will be a hit. The limited edition crackers , though more are headed to stores.
Campbell Soup owns Pepperidge Farms.
The Old Bay clam chowder is available now at select retailers and nationwide beginning in June. It has a suggested retail price of $3.19 for an 18.8 ounce can.
鈥淥ld Bay Seasoned Clam Chowder offers a bold twist on a hearty classic, combining our hearty New England Clam Chowder, our second-leading variety, with the nation鈥檚 leading seafood spice, resulting in a bold, rich and flavorful way to satisfy your appetite,鈥� Campbell鈥檚 said in a statement.
The collaboration with Hunt Valley, Maryland-based Old Bay maker McCormick & Co. is the first flavor collaboration for Campbell鈥檚 Chunky Soup line.
Old Bay is having its moment.
Earlier this year, McCormick partnered with Berlin, Maryland-based George鈥檚 Beverage Company to release an Old Bay-flavored vodka which is distilled at McLintock Distilling in Frederick, Maryland.
Old Bay also has its own versions of Bloody Mary mixes and hot sauces. Last year, Pepperidge Farm released a limited edition Frank鈥檚 Red Hot-flavored Goldfish crackers. McCormick also owns Frank鈥檚.
