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Commanders WR Terry McLaurin’s breakfast cereal has a cause

Terry McLaurin’s Crunch Time Flakes is a partnership with PLB Sports & Entertainment, and proceeds go to the Terry McLaurin Foundation, which helps underserved children with education and social support, health and wellness assistance, and mentorship. (Courtesy PLB Sports & Entertainment )
In addition to McLaurin’s likeness on the front of the box, the back features his most “crunch time” moments with the Commanders. (Courtesy PLB Sports & Entertainment )
The sugar-frosted flakes cereal is available at Safeway stores in the D.C. region, and online. Two boxes of the limited-run cereal costs $24.99. (Courtesy PLB Sports & Entertainment )
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Washington Commanders wide receiver Terry McLaurin has his own cereal.

is a partnership with PLB Sports & Entertainment, and proceeds go to the , which helps underserved children with education and social support, health and wellness assistance, and mentorship.

The sugar-frosted flakes cereal is available online and at Safeway stores in the D.C. region. Two boxes of the limited-run cereal cost $24.99.

“To be able to have the opportunity to create a unique product for my fans while helping out the community is a win-win and something I always strive to do,” McLaurin said.

In addition to McLaurin’s likeness on the front of the box, the back features his most “crunch time” moments with the Commanders.

McLaurin likes to promote breakfast.

In March, the , with McLaurin sending messages to kids in the D.C. area about the advantages of school breakfasts.

Pittsburgh-based PLB Sports & Entertainment has been creating food product brands for professional athletes and entertainers for more than 30 years.

Last year, it partnered with Buffalo wide receiver , Buffalo quarterback , Dallas quarterback and former Boston Celtics guard . Smart was traded to the Memphis Grizzlies this year.

Jeff Clabaugh

Jeff Clabaugh has spent 20 years covering the Washington region's economy and financial markets for ݮý as part of a partnership with the Washington Business Journal, and officially joined the ݮý newsroom staff in January 2016.

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