Bethesda, Maryland-based Collars & Co., a specialized apparel website and store that won a $1 million investment from Mark Cuban and Peter Jones on ABC鈥檚 Shark Tank in 2023, is opening its first hometown store, in Rockville, showcasing its unusual apparel in a unique showroom.
Collars & Co. makes various lines of men鈥檚 and women鈥檚 clothing, including shirts, blazers, sweaters and pullovers. Its signature shirts are short-sleeved polo-style shirts, many with crisp, dress collars that can be worn alone, or under sweaters and sports coats, disguising their comfortable short-sleeved design. Most shirts cost between $80 and $90. Blazers cost around $400.
It also makes a line of officially licensed shirts with college logos, including about three-dozen schools, as well as shorts and swim trunks.
Earlier this year, it announced a deal as the official licensee and .
Comfortable, casual dress shirts sell. The company had a last year.
, founded in 2021, said its patent-pending Dress Collar Polo has become the go-to for athletes, celebrities and executives seeking all-day comfort without compromising style.
The Rockville store, at 1643 Rockville Pike in Congressional Plaza, will be a temporary pop-up. Collars & Co. has stores in Chicago, Boca Raton, Florida, and King of Prussia, Pennsylvania.
The Rockville store has selfie opportunities. There is a classic Porsche in the showroom, as well as a private plane replica for picture taking.
鈥淥ur new concept will be unlike anything in the D.C. area,鈥� said Justin Baer, founder and CEO of Collars & Co. 鈥淚t鈥檚 more than a store. It鈥檚 a destination where customers can step into a world of refined style, elevated performance, and the unmistakable spirit of Collars & Co.鈥�
The 2,900-square-foot Congressional Plaza store will open sometime in October.
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