WASHINGTON 鈥� Remember when was known for its pizza?
顿辞尘颈苍辞鈥檚, which changed its name from 顿辞尘颈苍辞鈥檚 Pizza in 2012, seems to be focusing as much attention on its technology as its delivered pizza, pasta, wings, and parmesan bread bites.
Six months after introducing a Siri-like voice ordering system called Dom, it鈥檚 now possible to turn on your Samsung TV, download the 顿辞尘颈苍辞鈥檚 app from Samsung鈥檚 SmartHub, and order a pie.
Or, you can turn on your Android Wear smartwatch, or order from a Ford vehicle, using the car鈥檚 connected Sync system, according to Digiday.
鈥淲e鈥檙e starting to think of ourselves as an e-commerce company that sells pizza,鈥� said Dennis Maloney, vice president of multi-media marketing at 顿辞尘颈苍辞鈥檚. 鈥淓-commerce companies move fast and launch stuff and learn along the way.鈥�
The company has introduced a program called Anywhere and says it will be establishing new platforms for ordering.
The company has experience in the fail-fast, tech-first mindset, according to Digiday.
Dominos was one of the first companies to launch online ordering. It introduced The 顿辞尘颈苍辞鈥檚 Tracker 鈥� a progress bar that shows where an order is, real time. And, it developed an online ordering system that enables a user to establish a 鈥減izza profile,鈥� to order and pay for the same pizza every time, with a few clicks.
顿辞尘颈苍辞鈥檚 is the second biggest pizza chain, behind Pizza Hut, 聽with nearly 11,000 locations worldwide, and generates almost $11 billion in annual sales, according to industry publication Pizza Today.
