草莓传媒

Keeping the corner store alive: Buying a bodega in an online era

September 27, 2017

An old corner store in new hands keeps things the same in a changing DC neighborhood (草莓传媒's Rachel Nania)

WASHINGTON When a long-standing bodega in the Northeast neighborhood of Eckington went on the market last year, neighbors Peter and Lyndsi Sitcov did something they never imagined: The young couple put in an offer.

鈥淲e knew that since all this stuff is changing in Eckington, that it was probably going to be a condo,鈥 Peter said. 鈥淭his store has been here longer than I鈥檝e been alive, so it felt like we should have just kept it a corner store.鈥

All-cash offers from developers and restaurateurs rolled in, but it was the Sitcov鈥檚 bid that proved most attractive to the sellers 鈥 a couple who had owned and operated the business for 35-plus years. Peter and Lyndsi promised to keep the neighborhood market a neighborhood market.

鈥淭hey didn鈥檛 want it to go to a developer; they didn鈥檛 want it to be a condo or a farm-to-table restaurant. They wanted it to stay a store. This was their life鈥檚 work,鈥 Peter said.

On the corner of U Street and Summit Place, just off Rhode Island Avenue, a red-lettered sign hangs from a green brick building and reads, 鈥淲elcome to .鈥 An ad for Newport cigarettes and an 鈥淎TM inside鈥 poster decorate the window, safeguarded with iron bars.

Inside, shelves are lined with Pringles, toilet paper, snack cakes and cat food. But customers will also discover a few products new to the neighborhood.

Peter Sitcov recently purchased Yang Market in D.C.'s Northeast neighborhood of Eckington. His offer beat out聽developers and restaurateurs because he promised to keep the longstanding bodega a neighborhood market. Sitcov kept many things the same, but added a deli counter 鈥 something he said the neighborhood needed. (草莓传媒/Rachel Nania)
Peter Sitcov recently purchased Yang Market in D.C.’s Northeast neighborhood of Eckington. His offer beat out聽developers and restaurateurs because he promised to keep the long-standing bodega a neighborhood market. Sitcov kept many things the same, but added a deli counter 鈥 something he said the neighborhood needed. (草莓传媒/Rachel Nania)
On the corner of U Street and Summit Place, just off Rhode Island Avenue, a red-lettered sign hangs from a green brick building and reads, 鈥淲elcome to聽Yang Market.鈥 An ad for Newport cigarettes and an 鈥淎TM inside鈥 poster decorate the window, safeguarded with iron bars. (草莓传媒/Rachel Nania)
Inside, shelves are lined with Pringles, toilet paper, snack cakes and cat food. But customers will also discover a few new products, including nitro coffee, bottles of Virginia wine, and made-in-D.C. cocktail syrups. Fresh bread sold at Yang Market is from nearby Lyon Bakery. (草莓传媒/Rachel Nania)
Next to a four-pack of Sutter Home merlot is a bottle of Veuve. 24 ounce cans of Budweiser are within reach of a 2015 bottle of Barboursville chardonnay, and jars of Prego red sauce sit alongside boxes of Brooklyn鈥檚 famed Sfoglini pasta. (草莓传媒/Rachel Nania)
鈥淲e鈥檙e just trying to find the balance between providing people with the things they grew up buying here and the people who are moving in that want, you know, prosecco for the weekends,鈥 Sitcov said. (草莓传媒/Rachel Nania)
鈥淚 think people like that it鈥檚 not Odd Provisions in Columbia Heights and that it鈥檚 not Whole Foods, but it鈥檚 not like a dark, dirty corner store. It鈥檚 kind of both. We have Peanut Chews and we have artisanal ice cream sandwiches.鈥 (草莓传媒/Rachel Nania)
A mural, painted by artist聽Chloe Rubenstein, breathes new life into the old neighborhood. 聽 (草莓传媒/Rachel Nania)
In an age where聽machines threaten brick-and-mortar stores聽and on-demand delivery services bring food and basic needs to the doorstep, Sitcov’s move to open a neighborhood food market may seem risky to some. But he says there鈥檚 no way technology could replace the bodega. 鈥淣ew York will never let that happen. Ever,鈥 he said. (草莓传媒/Rachel Nania)
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Peter Sitcov recently purchased Yang Market in D.C.'s Northeast neighborhood of Eckington. His offer beat out聽developers and restaurateurs because he promised to keep the longstanding bodega a neighborhood market. Sitcov kept many things the same, but added a deli counter 鈥 something he said the neighborhood needed. (草莓传媒/Rachel Nania)

Next to a four-pack of Sutter Home merlot is a bottle of Veuve. Twenty-four-ounce cans of Budweiser are within reach of a 2015 bottle of Barboursville chardonnay, and jars of Prego red sauce sit alongside boxes of Brooklyn鈥檚 famed Sfoglini pasta.

There鈥檚 also nitro coffee on draft, homemade ice cream bars in the freezer, and best of all, a new deli counter, manned by Peter. Flower boxes and a mural 鈥 the modern day stamp of approval from the city鈥檚 creative class 鈥 lend a new look to the intersection.

鈥淲e鈥檙e just trying to find the balance between providing people with the things they grew up buying here and the people who are moving in that want, you know, prosecco for the weekends,鈥 said Peter, who admitted he went through a bit of an identity crisis at first over what he wanted to do with the store and how he wanted to stock it.

鈥淚 think people like that it鈥檚 not Odd Provisions in Columbia Heights and that it鈥檚 not Whole Foods, but it鈥檚 not like a dark, dirty corner store. It鈥檚 kind of both. We have Peanut Chews and we have artisanal ice cream sandwiches.鈥

Behind the deli counter, one of the few grab-and-go spots in the area, Peter tries to achieve the same balance. He describes his sandwiches as 鈥渘ot cheffed up,鈥 but not low quality. The bread is from nearby Lyon Bakery; the rich, butter-like pastrami is sourced from a local supplier.

Menu options run the gamut from a $2 peanut butter and jelly sandwich, to a classic Italian sub.

Then, there are more inventive options, such as a prosciutto sandwich with chili-infused cantaloupe and arugula salad. Another favorite, inspired by local pizzeria All Purpose, is filled with capocollo, genoa salami, fresh mozzarella, basil salad and honey-chili aioli.

On Sunday afternoons, Peter, who has worked in the hospitality industry for years, rolls out and sells homemade pasta. He also gets creative with cannolis. (His wife鈥檚 family owns a cannoli shell company in the North End of Boston, so he ships them down and fills them with nostalgic flavors like cookies and cream and Fruity Pebbles.)

In an age where and on-demand delivery services bring groceries to the doorstep, Peter鈥檚 move to open a neighborhood food market may seem risky to some. But he says there鈥檚 no way technology could replace the bodega.

鈥淣ew York will never let that happen. Ever,鈥 he said, adding that many of his customers treat a trip to his store as a social activity and consider it more like a meeting point in the community where they can escape work for a bit and interact with neighbors.

鈥淭his is part of their routine. They come down to the corner store, chit chat with us, steal my air conditioning, go home, do whatever they do,鈥 Peter said.

鈥淚 know almost everybody that comes in here, and everybody knows me and my wife. They know the guys that help us out, they know where we live, they say hi to our dog. These aren鈥檛 just my customers; they鈥檙e my neighbors and a lot of them are my friends now.鈥

Yang Market is located at 138 U St. NE.

Hours are 10 a.m. to 8 p.m., Tuesday through Saturday, and 10 a.m. to 6 p.m., Sunday.

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