Oprah Winfrey, seemingly desperate to make her OWN network partnership with Discovery Communications a success, ran into trouble with ratings company Nielsen Sunday when she pleaded on Twitter for fans with Nielsen measuring devices to tune into OWN, .
When Winfrey tweeted, “Every 1 who can please turn to OWN especially if u have a Neilsen box,” on Sunday she crossed a line that Nielsen takes very seriously to not coerce viewership. Winfrey has removed the tweet and apologized, according to The Times.
