WASHINGTON — Just when it seems the phone-loving public couldn’t get more self-absorbed than the selfie stick, 聽which helps a person take a photo of himself, 聽say hello to the BelfieStick.
What’s a belfie?
If you’ve ever seen a photograph of Kim Kardashian taking a photo of her own backside, you know what a belfie is.
Apparently, even those of us without the attributes or marketing savvy to make a buck on buttocks are both obsessed — and frustrated — with the picture-taking process.
Many belfies are taken in the bathroom, because of the challenge of contorting one’s self to be able to hold the camera, frame and focus the shot, and snap the photo over your shoulder.
Problem solved with the.
While the selfie stick is generally a straight pole, which holds the camera phone, the BelfieStick is bendable and allows the would-be photo star to angle the extend arm and camera mount to facilitates an as-casual-as-possible聽photo of a person posing with their own derriere.
According to, the BelfieStick was created by ON.com.
鈥淲e鈥檝e noticed a huge spike in users taking butt selfies in聽recent months,” ON.com’s chief technology officer Kevin Deegan tells Business Insider. “So the natural next step was for us to develop a device to assist our users in taking one.鈥�
Demand seems to be outpacing supply —聽the BelfieStick website says they are currently out of stock.
However,聽the site is taking pre-orders for the $79.99 stick.
Follow and on Twitter, and on the.
