These are tough economic times overall for American businesses, but PayPal has continued to thrive as people carry out more and more financial transactions online.
The company is not satisfied with more narrow definitions of success, however.
The pandemic and social unrest have only intensified PayPal鈥檚 commitment to reach out to minority-owned and underserved businesses, which are often left on the economic fringe, even in the best of times.
Dan Schulman, president and CEO of PayPal, said his company is acutely aware of the challenges linked to the racial injustice many Americans have been protesting and addressing in recent months.
鈥淲e felt it was not enough to condemn racism, that we had to be really anti-racist, which means that we needed to think about how do we become part of the fight for racial equality?鈥 Schulman says. 鈥淗ow do we do the work, not just in the moment, but over the long run?鈥
Schulman and his employees have been doing a lot of work to expand financial horizons for many minority-owned small businesses.
鈥淭his isn鈥檛 just a moment, but a movement,鈥 he says, referring to the social whirlwind underway in the U.S.
Addressing the racial wealth gap
PayPal has been pressing ahead with a massive financial commitment — $530 million to help black and minority-owned businesses. That includes $500 million designed to invest directly in black-owned companies and start-ups.
鈥淧ayPal has a long history of embracing diversity and inclusion as鈥ur core value as a company,鈥 Schulman says.
This is a time to double down on that effort. He says his company has done 鈥渁 lot of listening,鈥 talking to black leaders within PayPal and across the country.
He adds that it鈥檚 important 鈥渢o understand how a company like PayPal, (which) has values that match up with social justice, could really make an impact.鈥
鈥淎nd so we made a large commitment of $530 million, to support and really try to focus on making progress on the racial wealth gap,鈥 he says. 鈥淏ecause that鈥檚 something distinctly that PayPal has some expertise in.鈥
The company has been busy working with minority-owned businesses, helping them get a financial leg up during difficult times.
鈥淭wice as many black-owned businesses were impacted by COVID-19 and the economic crisis associated with that, than white-owned businesses,鈥 Schulman notes.
For many of those black-owned businesses, it鈥檚 nearly impossible for them to get loans. But PayPal is doing a lot to help them..
After announcing the major financial initiative, Schulman says PayPal was inundated with applications. And that was just as he hoped.
He says PayPal received more than 55,000 applications in just two days for $10 million in available grants.
鈥淭here鈥檚 obviously so much need for this,鈥 he says. 鈥滱nd then we put $5 million in non-profits toward helping them on the ground.鈥
Using technology to help the underserved save money
Schulman points out that in the financial community, 鈥渢he less money you have, the more it costs you to actually do transactions.鈥
Many of those facing financial challenges are people of color. And the economic strain of the pandemic makes it even more crucial for people to save all the money they can.
Schulman says 鈥渦sing technology can help these underserved communities do things more efficiently鈥 and save them a lot of money.
He notes estimates indicate more than $160 billion is spent annually on unnecessary fees or higher interest rates.
鈥淎nd if we can save just 10 percent of those fees today, that could be tens of billions of dollars returned to those who most need that money,鈥 he says. 鈥淚 think that our everyday products and services can be very helpful鈥n serving those who must need it, who most need a voice. 鈥
He says PayPal is 鈥渓aser-focused on that as a company.鈥
PayPal looks within to encourage diversity
鈥The more diverse your company is, the better you perform in the market,鈥 Schulman says. 听
PayPal has dedicated $15 million toward making its internal diversity and inclusion programs even stronger. The programs seek to recruit and advance the careers of black and minority employees.
鈥淲e鈥檙e already 57 percent diverse inside PayPal,鈥 he says. 鈥淥ur board is 50 percent diverse, but you鈥檙e never done in terms of thinking about how you can be more inclusive as a company.鈥
He says the diversity within the company ties directly into what it鈥檚 trying to do in the marketplace.
鈥淭he mission of PayPal is to figure out how no individual or company is left behind by this move into the digital era,鈥 he says. 鈥淭echnology can help those who are underserved to really move into the era of digital retail, digital payments.鈥
鈥淚t is also a way to address the historic inequalities for lower income and underserved communities,鈥 he says.
Making a difference
Schulman is proud of the wide range of efforts and financial resources PayPal is utilizing to help African-Americans and other minorities. The company never sits still, continually looking for ways to reach out.
Shulman says he鈥檚 both 鈥渞ealistic鈥 and 鈥渙ptimistic鈥 about what鈥檚 ahead. But he continues to believe the technology his company utilizes is going to help level the playing field.
PayPal has found that when it鈥檚 able to give working capital to small businesses, on average sales go up 22 percent. That can have a huge impact for minority-owned businesses trying to get a foothold in the economy.
Schulman said he knows it鈥檚 鈥済oing to be a fight and mission that goes on for years and years and years.鈥
But he鈥檚 glad PayPal has accepted the challenge.
鈥淲hat drives me, what drives everyone at PayPal, is that we can make a difference,鈥 he says.
