The pandemic may still be raging, but the District鈥檚 tourism and events boosters will soon launch a new advertising campaign aimed at luring visitors back to D.C. over the coming months.
Events D.C. and Destination D.C. are now soliciting proposals from ad agencies to design the marketing blitz, budgeting $400,000 for the campaign. The new effort would launch sometime this spring and could include print, digital and TV advertising, according to the request for proposals released last week.
While the new campaign will market D.C. as an attractive destination in the future, once there鈥檚 widespread vaccination against Covid-19, the RFP also stipulates that firms should consider ways to draw in tourists sooner 鈥斅燼t 鈥渆very phase of Covid opening and recovery.鈥� That should include 鈥渓ower-funnel, conversion-driving, bolster-the-economy-right-now advertising creative that differentiates D.C. in the marketplace,鈥� a particularly important factor as the city鈥檚 hospitality industry鈥�
